Walmart rolls out discounted membership bundle as inflation squeezes shoppers – USFTB
LSEG head of consumer research Jharonne Marti discusses the mind of the consumer and the Walmart overreaction on ‘Making Money.’
Walmart announced Tuesday it is rolling out a new membership bundle that gives shoppers access to both Walmart+ and Sam’s Club Plus for $120 a year, nearly $100 less than purchasing the two memberships separately.
The bundle works out to the equivalent of $10 per month, though Walmart said it will only be available as an annual membership and will not include a monthly option or free trial.
The launch comes after Walmart reported continued growth across its membership and e-commerce businesses in its most recent quarterly results in August.
Walmart said the combined membership costs almost $100 less annually than paying for Walmart+ and Sam’s Club Plus separately. (Christopher Dilts/Bloomberg via Getty Images)
During the company’s second-quarter fiscal 2027 earnings call on Aug. 20, Furner said membership fee revenue increased 17% to an all-time high.
“Marketplace, fulfillment services, membership, advertising and other commerce solutions are strengthening our business, and they are improving the economics of the company,” he said at the time.
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Furner also said Walmart+ membership grew by double digits during the quarter, while Sam’s Club membership posted growth in the U.S., China and Mexico.
Walmart+ currently costs $98 for the standard annual plan, while Sam’s Club Plus costs $120 a year.
The new bundle rivals Amazon Prime, which costs $139 annually.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| WMT | WALMART INC. | 118.70 | -0.11 | -0.09% |
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Members will receive the benefits of both programs, including free delivery from Walmart and Sam’s Club, access to Sam’s Club locations and member-only pricing, a choice between Peacock and Paramount+, gas discounts and 2% Sam’s Cash on eligible purchases, according to the retailer.
Annual Walmart+ members can add Sam’s Club Plus for an additional $22 per year, while existing Sam’s Club members can upgrade to Plus for $60 and receive Walmart+ at no additional cost.
Current Sam’s Club Plus members will be able to activate Walmart+ at no additional charge.
Inflation accelerated in September, with higher energy costs helping push consumer prices higher. (Scott Olson/Getty Images)
Walmart also said U.S. field associates at Walmart and Sam’s Club will receive access to both memberships as part of their employee benefits.
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The new offering comes as consumers continue to contend with higher prices. Inflation climbed 3.7% in September from a year earlier, according to the Bureau of Labor Statistics’ Consumer Price Index. Gasoline prices rose more than 34% over the past year, while grocery prices climbed 1.8%.
