Dove Debuts Its First-Ever Fine Fragrance – USFTB
Dove lovers have been asking for years for Dove to bottle the scent of the Dove Original Beauty Bar, and finally, the brand has done it.
This limited-edition drop of the Dove Original fragrance comes in a luxe bottle shaped like the Beauty Bar itself. The glass bottle is topped with the gold Dove logo-shaped cap.
Dana Paolucci, Head of Engagement Marketing, Dove U.S., comments:
“The Dove Original Beauty Bar scent is one of the most recognizable in beauty, so we’re thrilled to bring it to life as a limited-edition fine fragrance. Dove Original Fragrance is the result of listening to our community. It celebrates everyone who has made the Original Beauty Bar part of their lives for generations. This launch belongs to them as much as it does to us, and it’s our thank-you for making this scent a lasting beauty icon.”
Developed with renowned fragrance developer Ann Gottlieb, Dove Original Fragrance captures the unmistakable scent of the Beauty Bar in a soft, clean, and familiar fragrance made for every day.
This limited fragrance has a waitlist sign-up starting October 22, with the fragrance available for purchase starting October 27.