It’s never too early to dive into the holiday vibes, and this year, the fashion world is giving us a head start. Brands like Ferragamo, Dior, Chanel, and Loro Piana have dropped their 2026 holiday campaigns, and they’re pure magic. While autumn leaves are still falling, these campaigns are already covering us in snow and sparkle, making us eager for the season.
Kris Jenner is the star of Ferragamo’s campaign, titled ‘The Joy of Loving,’ where she plays the matriarch of the Ferragamo family. Creative director Maximilian Davis explains that Ferragamo is all about family, and his designs reflect that—pieces meant to be worn across generations and passed down like treasures. The campaign features a cast including Paloma Elsesser and her brother Sage, the Womack Sisters, Sofia Testino with her dog Syko, and Joan Chen with her daughter Audrey Hui. It’s a beautiful nod to the brand’s roots, honoring founder Salvatore Ferragamo’s dream of building a better life for his family through creativity. His son Leonardo Ferragamo adds that the campaign tells a story of beauty born from craftsmanship and joy.
Loro Piana invites us to a cozy cabin retreat, where models sport elegant winter looks in dark greens, earthy browns, and pops of winter-white and marigold. The collection highlights textures and stitches, with pieces like the Spagna jacket and Konny vest perfect for après-ski style.
Chanel’s Coco Neige collection takes us to the slopes with bright red knits and colorblocked puffers against snowy mountains. There’s a playful retro vibe, complete with snowball fights and whimsical accessories like polar bear-shaped purses. Shearling caps and winter whites keep the style warm and chic.
Dior turns its 30 Montaigne store into a gingerbread wonderland for a musical campaign starring Anya Taylor-Joy and Deva Cassel. They prance around, enjoying Dior cookies and fragrances, adding a sweet, joyful touch to the holidays.
This article was originally published on Oct. 16, 2026.
