Adam Copeland Reveals How Matt Hardy Feud Set Him Up for WWE Stardom

Before he became the Rated-R Superstar, Adam Copeland was teaming up with Christian Cage in one of WWE’s most beloved tag teams, and they helped kick off the TLC match era at SummerSlam 2000. But it was his intense, bloody feud with Matt Hardy that really changed the game for him. In a chat with Daily Faceoff, Copeland opened up about how that rivalry made him rethink his approach to wrestling. He started focusing more on the visual side of things, thinking like a director would, making sure the camera caught the right moments. ‘It’s not about the moves themselves,’ he said. ‘It’s about creating those split-second connections that fans remember – like a Spear off a ladder with the flashbulbs going off.’ Copeland also shared that he’d rather hear fans chanting his name than some generic ‘This Is Awesome’ shout, because that’s when you know you’ve truly hit home. In his words, getting over is all about building that real bond with the crowd.